History

History

July 2010: Indulge opens first outlet at PAL Heights
Apr-2012: Indulge opens Cuttack Outlet
Apr-2013: Indulge opens Salon at BMC Bhawani Mall
Jan-2015: Indulge opens at Gautam Nagar
Nov 2017: Indulge opens womens only salon at Saheed Nagar
Jan 2018: Indulge opens at Patia and Jharpada
Feb 2018: Indulge opens dedicated training academy at Bhubaneswar
May 2018: Indulge opens at Kesari Mall

Two IT professionals based in London decided to move to Bhubaneswar and create something that did not exist at that time. The result was Indulge. Started by Sukirti Patnaik and Jayanth Kannairi in the July of 2010, their first outlet opened in Pal Heights. The idea was taking a shape of its own two years prior to that when Sukirti and Jayanth were working with Infosys, London. Jayant would insist her to follow her passion and after two years of brainstorming, market research on London based salon industry and taking classes related to beauty and fashion across Europe, Sukirti finally decided to follow her dreams, which was beauty and fashion.

They figured that there is a substantial demand for quality service back in India but making that transition was not an easy one. The duo faced lot of challenges, for example, trying to create something that did not exist in terms of health, hygiene, service and products. They had to initially train their staff as there was a lack of skilled talent. Their staff were sent to Bombay and Delhi for workshops. They were educated in mini training setups. In fact, the staff were trained for 4 months before the salon actually opened. When they finally opened their doors to clients and gave them the experience, it was automatically established that they were the higher entity in the market. Jayanth candidly recalls with a smile on his face, Everybody was initially skeptical about what we were trying to achieve. They were unsure as to how wed make the transition from IT to beauty. Today Indulge boosts 9 outlets across Odisha and the rapid expansion shows no sign of slowing down.